April 2024 Update
Total revenue across products: $12,923.44
Pico
Net volume from sales: $3,945.38 (-11.98%)
MRR: $4,762.5 (+1.76%)
S2C
Net volume from sales: $8,978.06 (+29.18%)
MRR: $7,012.5 (+33.83%)
April was probably the most profitable month in the history of the company. And combined ARR is quickly approaching 150K so on the whole, a great month from a revenue perspective.
As I talked about in my last update, I’ve spent the last few weeks working on aligning product building with user needs (and thus, business outcomes). This approach has been very motivating because ROI on time spent is clearer.
I’ve been struggling with splitting time on Pico vs. s2c. If you just looked at the numbers above, it might seem like I should spend most of my time on s2c but LTV on s2c is much lower than Pico (reflecting much higher customer satisfaction with Pico than Screenshot to Code) and I think the competitive headwinds for s2c are much rougher than Pico. Despite all that, if s2c was generating 5x more revenue, then I would spend the majority of my time on s2c.
For the last couple of months, I’ve done ~2 days per week on each product. But that cadence makes it really hard to work on larger features so I’m trialling doing 1 week on each product instead.
Informed by the success of Screenshot to Code as a side project (even Pico was a weekend project!), I’m doing Hack Days every month. 2-3 days to work on something other than these two products. Last month, I built Secret Llama, a privacy-focused fully-in browser LLM chat. Even though it was very successful on Hacker News and Reddit, I don’t have any plans to work on it further or monetize it because it’s already a struggle to manage 2 products but it was a fun project.