July Summary

Going to start writing monthly summaries, and sharing how things are going with Pico publicly.

In early June, I decided to split with my co-founder. Because we were 50/50 partners, the following negotiation on what to do with our company was fraught with stalemates. Frustratingly, there were weeks where I did not work on Pico in June and July. But we finally signed a buyout deal a few weeks ago so now, I’m the 100% shareholder of Pico 🍾

Here are the July stats:

• MRR: $5591 (-11.5%)

• New subscribers: 48 (+17.1%)

• Visitors: 14.3K (+3%)

Churn continues to be high but I fully expect that. Given that all of our growth so far has been viral thanks to the AI hype cycle, a lot of users don’t have a real need for the product and just want to play around with it. My focus going forward isn’t to reduce churn.

The focus for August:

1. Make Pico more powerful - allow users to build more powerful and fully functional apps with Pico

2. Grow revenue - increase total traffic to the website