November Summary

November update:

• MRR: $4724 (-8.5%)

• New subscribers: 38 (-29.6%)

• Visitors: 74.2K (+593%)

That insane increase in visitors is thanks to screenshot-to-code. Most of the traffic went directly to a page that provided a hosted version of the repo. But some of the traffic did travel to Pico but clearly, not much conversion to paid.

“Side project marketing” doesn’t always work, especially if the core audience for your side project (programmers in this case) is not the same set as the audience for your main project (non-programmers in the case of Pico).

Towards the end of the month, I added purchasable credits to Screenshot to Code, and that generated $309 in revenue in a couple of days.

See you in the new year.